The new channel is set to feature a Cartoon Network block of programming between 6 a.m. and 9 p.m., and an Adult Swim block beginning at 9 p.m.
“We are honored that Cartoon Network has entrusted Teletoon to manage these two great brands in Canada,” Teletoon Canada president Len Cochrane said in a statement.
The deal covers programming and branding, and opens the Canadian market to new Cartoon Network content, as well as material from the Cartoon Network and Adult Swim libraries.
“Cartoon Network and Adult Swim are beloved brands with programs that have a large and loyal global audience,” said Stuart Snyder, president and COO of Turner’s animation, young adults and kids media division. “We are looking forward to extending the reach of both of these brands in the Canadian marketplace with our new partnership with Teletoon.”
The partnership paves the way for Teletoon to launch the channel across a variety of platforms — including standard and high definition TV, video on demand, broadband and mobile — while Télétoon will reach its French-language viewers through online, mobile and video-on-demand content, as well as with a Cartoon Network programming block.
“This marriage between Teletoon and Cartoon Network will grant us the opportunity to offer more cartoons, more stories and more excitement to everyone, everywhere,” Cochrane said.